... Because messaging is what fuels the content you share to stand out, attract the people you want to work with, and connect with them on a deeper level.
Honestly, why even waste your time creating content that gets overlooked or scrolled by or running an online business that doesn’t make a difference or dollars, right?
But before you go beating yourself (more) for all this…let’s talk psychology.
It’s actually NOT your fault that you just can’t seem to muster up the courage to break away
from the crowd or go against the norms of a “guru” or your niche.
As humans, we’re literally conditioned to fear sharing our truth boldly or say anything that
matters. Our brains are wired to want to stay safe and “belong” because “belonging” is kinda akin to survival.
That said, it makes perfect psychological sense why SO many unheard course creators & online
coaches fall into these traps of staying silent because they don’t want to exclude themselves
from their market and fear people will reject them.
The biggest block I see they make when getting to this point - the phase where they jot
down all of their “stand-for-something” messaging and real connection pieces - is fear.
A deep-seated fear that people will reject them if they say what’s in their hearts, fear of
visibility, fear of success... you name it.
At the end of the day, though, the most powerful marketing HAS TO repel those who are not
the right audience.
There is a silver lining...
Most of us KNOW who we are and what we believe–we’re just not sharing it with the world
because we’re SCARED or UNCLEAR (or both!)
That means once you strip away the stuff holding you back, you CAN cultivate real
confidence and clarity around what you want to say and who you want to say it to and
actually start attracting the people your offers are meant for.
Yes, you can LEARN how to start putting yourself out there in a more powerful way & (finally)
get known and recognized for the work you do in the world.
That's why you’ve got to know how to: